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MouthWatch, LLC Privacy Policy

Last updated on June 4, 2024

MouthWatch LLC (collectively referred to as “MW”, “we”, “us”, or “our”), makes certain teledentistry software and/or hardware related information and services available to you (the “Services”). This Privacy Policy (the “Policy”) is not a contract and does not create any contractual rights or obligations.

Privacy Is Important to MouthWatch

Here at MW, your privacy is important to us and this Policy provides an overview of how we employ, disclose, and process your Personal Information. This Policy applies to visitors of the following publicly available websites: mouthwatch.com, teledent.com, teledentistryinnovationawards.com, dentistry.one and the publicly available associated domains and mobile applications owned and operated by MW (collectively, the “Sites”). For the purposes of this Policy, “you” and “your” means you as the visitor or user of the Sites. This Policy describes the types of Personal Information we collect from visitors of our public Sites and our practices for using, maintaining, sharing, and protecting it. It also describes the rights and choices you may have with respect to your Personal Information and how you may contact us.

Updates to this Policy

This Policy may be updated periodically to reflect changes in our privacy practices. It is your responsibility to review the Policy from time to time to view any such changes.

TeleDent Privacy and Protected Health Information

This Policy does not apply to Protected Health Information (“PHI”) collected from users of our “TeleDent” teledentisty platform (“TeleDent”). A significant portion of the information collected and stored by MW or added by our TeleDent users into TeleDent is considered PHI and/or medical information and is governed by laws that apply to that information, for example and without limitation the Health Insurance Portability and Accountability Act (“HIPAA”). How MW uses and discloses such PHI is in accordance with the TeleDent Notice of Privacy Practices. MW will not use or disclose PHI for advertising, marketing and will not sell it.

PERSONAL INFORMATION WE COLLECT

While using our Sites, you may provide us with certain information about you. We or our advertising partners also may automatically collect information through the use of cookies and other tracking technologies (see below).

Personal Information that we collect through your use of the Sites may include IP Address, Device ID, and online identifier. We may use that Personal Information and link it to Internet or other electronic network activity information, and we may draw inferences about you from the information we collect. We may also collect your name, title, business contact information, phone number, date of birth, state, country, zip code, your health plan, email address or login identification information only if you provide such information directly to us when you begin registration to use TeleDent or complete a web form (or other form) seeking more information.

HOW WE COLLECT PERSONAL INFORMATION

We may collect Personal Information in the following ways:

Information You Give Us. We collect your‎ name, postal address, email address, phone number, fax number, username, password, business information, purchase and order data, shipping data as well as other information you directly give us on our Services. We may also collect your name, title, business contact information, phone number, date of birth, state, country, zip code, your health plan, email address or login identification information only if you provide such information directly to us when you begin registration to use a TeleDent or complete a web form (or other form) seeking more information.

Information We Get from Others. We may get information about you from other sources. We may add this to information we get from the Services.

Information Automatically Collected. We automatically log information about you and your computer. For example, when visiting our Services, we log your computer operating system type, browser type, browser language, the website you visited before browsing to our Services, pages you viewed, how long you spent on a page, access times and information about your use of and actions on our Services.

Cookies. We will log information using “cookies.” Cookies are small data files stored on your hard drive by a website. We may use both session Cookies (which expire once you close your web browser) and persistent Cookies (which stay on your computer until you delete them) to provide you with a more personal and interactive experience on our Services. This type of information is collected to make the Services more useful to you and to tailor the experience with us to meet your special interests and needs (to learn more about these technologies, see below).

For more information about how we use Personal Information collected through tracking technologies and the ways you may be able to manage it, see below.

HOW WE USE YOUR INFORMATION

We may use your Personal Information for the following purposes:

  • Operate, maintain, supervise, administer, and enhance the Sites, including monitoring and analyzing the effectiveness of content on the Sites, aggregate site usage data, and other usage of the Sites such as checking your eligibility and assisting you in completing the registration process.
  • Provide you with a tailored and user-friendly experience as you navigate our Sites.
  • Promote and market our Sites to you.
  • To complete the activity you specifically asked for, e.g., obtain more information, request a demo, or request a request for proposal (“RFP”).
  • Conduct research on users’ demographics, interests, and behavior based upon information provided during use of our Sites.
  • Anonymize and aggregate information for analytics and reporting.
  • Respond to law enforcement requests and court orders and legal process and carry out our legal and contractual obligations and enforce our rights.
  • Authenticate use, detect potential fraudulent use, and otherwise maintain the security of the Sites and safety of users.
  • Develop, test, improve, and demonstrate the Sites.
  • Any other purpose with your consent.

HOW WE SHARE YOUR INFORMATION

We may share Personal Information with third parties in certain circumstances or for certain purposes, including:

  • We use your personal information to operate, maintain, and improve our sites, products, and services.
  • We use your personal information to process and deliver contest entries and rewards, including but not limited to product discounts and newsletters.
  • We use your personal information to respond to comments and questions and provide customer service.
  • We use your personal information to send information including confirmations, invoices, order tracking updates, technical notices, updates, security alerts, and support and administrative messages.
  • We use your personal information to communicate about promotions, upcoming events, and other news about products and services offered by us and our selected partners.
  • We use your personal information to link or combine user information with other personal information.
  • We use your personal information to protect, investigate, and deter against fraudulent, unauthorized, or illegal activity.
  • We use your personal information to provide and deliver products and services customers request.
  • We also may disclose deidentified information.

 THIRD PARTY WEBSITES AND LINKS AND SOCIAL MEDIA

Certain features of the Sites permit you to initiate interactions between the Sites and third-party services or platforms, such as social networks (“Social Media”). Social Media include features that allow you to click and access MW’s pages on certain third-party platforms, such as Facebook, Twitter, Instagram and LinkedIn as applicable, and from there to “like” or “share” our content on those platforms. Use of Social Media may entail a third party’s collection and/or use of your data. If you use Social Media or similar third-party services, information you post or otherwise make accessible may be publicly displayed by the third-party service you are using. Both MW and the third party may have access to information about you and your use of both the Sites and the third-party service.

Our Sites may contain links to other online platforms operated by third parties. We do not control such other online platforms and are not responsible for their content, their privacy policies, or their use of your information. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Sites and/or users of those third-party online platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators except as disclosed on the Sites. We expressly disclaim any and all liability for the actions of third parties, including but without limitation to actions relating to the use and/or disclosure of Personal Information by third parties. Any information submitted by you directly to these third parties is subject to that third party’s privacy policy.

COOKIES AND INFORMATION USED FOR ADVERTISING

As discussed above, on our Sites, we may collect and disclose Personal Information about your online activities through the use of cookies, web server logs, and web beacons (also known as pixels). The information our we may collect includes information about your visits to websites that participate in the relevant advertising networks, such as the pages or advertisements you view and the actions you take on the websites. This data collection takes place both on our Sites and on third-party websites that participate in ad networks. This process also helps us track the effectiveness of our marketing efforts.

Our Sites may use Google Analytics, a vendor’s service that uses cookies, web beacons, web pixels and/or similar technology to collect and store anonymous information about you. You can learn more about Google Analytics’ privacy policy and ways to opt out from Google Analytics tracking by visiting Google Analytics’ website.

Each type of web browser offers ways to restrict and delete cookies. You may disable or delete browser cookies through your browser settings. Cookies generally are easy to disable or delete, but the method varies between browsers. If you disable or delete cookies, or if you are running third-party software that intercepts or deletes cookies, please note that some parts of our Sites may not work properly. Your browser settings also may allow you to transmit a “Do Not Track” signal when you visit various websites. Some of the Sites may not be configured to respond to “Do Not Track” signals received from browsers. To learn more about “Do Not Track” signals, you can visit here.

If you have further questions regarding the specific information about you that we process or retain, as well as your choices regarding our collection and use practices, please contact us using the information listed below.

CHILDREN’S PRIVACY

Our Sites are not intended for children under 16 years of age, and we do not knowingly collect or sell Personal Information from children under 16. If you are under 16, do not use or provide any information on these Sites or through any of its features. If we learn we have collected or received Personal Information from a child under 16 without verification of parental consent, we will delete it. If you are the parent or guardian of a child under 16 years of age whom you believe might have provided us with their Personal Information, you may contact us using the below information to request that it be deleted.

HOW WE PROTECT YOUR INFORMATION

We are committed to making sure your information is protected and have selected third-party vendors that help keep your personal data safe. Unfortunately, we do not control these third parties and therefore cannot guarantee complete security.  We employ several commercially reasonable electronic safeguards to keep your information safe where possible. Accordingly, we cannot fully guarantee against the access, disclosure, alteration, or deletion of data through events, including but not limited to hardware or software failure or unauthorized use. Any information that you provide to us is done so entirely at your own risk.

MARKETING

We do not sell your personal data to third parties for their marketing purposes without your explicit consent. We may combine your information with information we collect from other companies and use it to improve and personalize the Services, content and advertising. If you do not wish to receive marketing communications from us or participate in our ad programs (which may include “ad remarketing” programs), you can send an email to privacy@mouthwatch.com

BUSINESS TRANSFERS

We may choose to buy or sell assets. In these types of transactions, company data is a business asset that would be transferred. Also, if we (or our assets) are acquired, or if we go out of business, enter bankruptcy, or go through some other change of control, MW data which may include your personal information could be one of the assets transferred to or acquired by a third party. By accepting this Policy, as outlined above, you consent to any such transfer.

DATA RETENTION

If you delete your information from any of the Services including but not limited to any mobile applications or request that your information be deleted, we still may retain some information that you have provided to us to maintain MW or to comply with relevant laws. We generally retain records only as long as necessary and as required for our business operations, for archival purposes, and/or to satisfy legal requirements. When determining the appropriate retention period for Personal Information, we take into account various criteria, such as the amount, nature, and sensitivity of the Personal Information; potential risk of harm from unauthorized use or disclosure; purposes for which we process your Personal Information; whether we can achieve those purposes through other means; and business operations and legal requirements. Because we maintain our Sites to protect from accidental or malicious loss and destruction, residual copies of your Personal Information may be retained in our backup and archival systems for a limited period of time, after which the information will be automatically deleted or put beyond use where deletion is not possible.

AGGREGATED PERSONAL DATA AND NON-PERSONAL INFORMATION

We may share or disclose aggregated personal data or non-personal information with service providers or with other persons we conduct business with, including but not limited potential third-parties for the purpose of showcasing the performance of the Services. These service providers and other persons may also share with us aggregated non-personal information that they have independently developed or acquired. Additionally, we may combine aggregate information from the pixel tags, event tracking (e.g., clicks, scrolling behavior, “contact us” behavior, “chat” behavior, etc.), web beacons, and cookies with similar data we collect from other visitors to help us improve our Services. When doing so, we use commercially reasonable efforts to ensure that the any aggregated information cannot be linked back to you.

INTERNATIONAL USERS

The Sites are controlled and operated by us from the United States and are not intended to subject us to the laws or jurisdiction of any state, country or territory other than that of the United States. Any information you provide to us through use of our Sites may be stored and processed, transferred between and accessed from the United States and other countries that may not guarantee the same level of protection of personal data as the one in which you reside. However, we will handle your Personal Information in accordance with this Policy regardless of where your Personal Information is stored/accessed.

NOTICE TO CALIFORNIA RESIDENTS

If you are a California resident, certain Personal Information that we collect about you is subject to the California Consumer Privacy Act (CCPA).

Please note that the CCPA does not apply to, among other things,

  • Information that is lawfully made available from federal, state, or local government records;
  • Consumer information that is deidentified or aggregated;
  • protected health information that is collected by a covered entity or business associate governed by HIPAA or
  • Medical information maintained by a provider of health care governed the Confidentiality of Medical Information Act (CMIA)

Access

You may request access to the personal information that we have collected and maintained about you (along with information regarding its use and disclosure) over the past twelve (12) months upon appropriate verification. You may only make such requests twice (2) per every twelve (12) months.

Deletion

You have the right to request that we delete personal information collected and maintained about you, subject to certain exceptions. Once your request is verified and we have determined that we are required to delete that information in accordance with applicable law, we will delete your personal information accordingly. Your request to delete your personal information may be denied if it is necessary for us to retain your information under one or more of the exceptions listed in the CCPA. Please note that a record of your deletion request may be kept pursuant to our legal obligations.

Exercising Your Rights

To exercise the access and deletion rights described above, please submit a request to us by either:

  • Emailing us at privacy@mouthwatch.com.
  • Calling us at 544.4342.

Please note that consumers have a right to not receive discriminatory treatment for the exercise of their rights under the CCPA.

Verifying Your Request

Only you, or a person that you authorize to act on your behalf, may make a request related to your personal information. In the case of access and deletion, your request must be verifiable before we can fulfill such request.

Verifying your request will require you to provide sufficient information for us to reasonably verify that you are the person about whom we collected personal information or a person authorized to act on your behalf (e.g., previous transactions of person to whom request relates).

We will only use the personal information that you have provided in a verifiable request in order to verify your request. As stated above, we cannot respond to your request or provide you with personal information if we cannot verify your identity or authority. 

Please note that we may charge a reasonable fee or refuse to act on a request if such request is excessive, repetitive, or manifestly unfounded.

Your California Privacy Rights under the “Shine the Light” Law

Pursuant to Section 1798.83 of the California Civil Code (a separate law from the CCPA), residents of California have the right to obtain certain information about the types of personal information that companies with whom they have an established business relationship (and that are not otherwise exempt) have shared with third parties for direct marketing purposes during the preceding calendar year, including the names and addresses of those third parties, and examples of the types of services or products marketed by those third parties. If you wish to submit a request pursuant to Section 1798.83, please contact us via email at privacy@mouthwatch.com

HOW TO CONTACT US

Should you have any questions about our privacy practices or this Policy, please email us at privacy@mouthwatch.com or contact us at:

MouthWatch, LLC
460 Main Street, Ste B
Metuchen, NJ 08840